What they needed
The Canadian Apprenticeship Forum encourages people to consider careers in skilled trades and helps match them up with apprenticeship opportunities. They first approached us to create an array of reports, including infographics and illustrations.
How we helped
We set to work, helping them create cohesive reports that featured custom illustrations and photos of workers in a wide spectrum of trades, from boilermakers to bricklayers. We also helped them lay out complex facts and figures in visual ways that are easier to read. Bonus, we designed our layouts for both French and English, so they could be shared nationally between provinces.
One of our favorite deliverables was their Indigenous trades report. Unfortunately, there’s a lack of stock photos of Indigenous trade workers. So we took the time to take our own, setting up photo sessions with local Indigenous trade workers in different sectors.
Making a difference
All the facts and figures in the world mean little if we can’t understand or connect with them. The care that CAF takes with their reports encourages readership across many languages and cultures. And their willingness to step beyond generic stock photos speaks to their commitment to diversity and inclusion, including of Indigenous cultures.