Blended with their brand. To help spread the word about the spread, we created many eye-catching annual reports and fact sheets. Our work blended beautifully with their existing brand, with rounded geometric shapes and scenic photography to celebrate the natural beauty they’re seeking to protect.
Illustrated the issue. The first step in stopping the spread is knowing how to spot an invasive species. So we designed realistic, scientific illustrations of Asian carps, which are featured in many materials, websites, and museums. We also refreshed the related website, including illustrating a custom map that shows the sobering reality of how these invasive fish have spread across the great lakes for the last few decades.
Keeping the message moving. We created animated videos and social templates full of practical tips for how we can all help protect our ecosystem, from how to handle firewood to how to boat in a new area.
Specifically, the Grass Carps Awareness video was very well received by the Invasive Species Centre and shared both on their socials, website and on Bell Fibe TV. On YouTube it received 104,000 impressions and on Facebook it received 160,000 views. In 2022 it received a SO GOOD Award by the RGD in Ecology and Sustainability design.