What they needed
The Lands Advisory Board (LAB) helps more than 100 Indigenous groups reclaim and manage more than 400,000 acres of reserve lands and natural resources.
After starting out on the West Coast, they’ve now spread to support groups across Canada. So it was time to grow the reach of their brand and website, too. They wanted to appeal to Indigenous communities from coast to coast.
About the Logo
The new LAB logo helps them stretch from coast to coast—literally. Their lettering now reflects a full Canadian landscape, from the Rockies and Pacific ocean to the prairies all the way to the Boreal forest and Atlantic waters.
How we helped
We designed the new LAB brand from the ground up. This meant interviewing their staff, leading engagement sessions, and talking one-on-one with teams across Canada. Then we designed a range of print and digital materials, including their logo, website, templates, training, and an interactive map.
Making a difference
The new LAB brand helps them engage Indigenous communities from coast to coast, with simple, consistent templates they can apply across their print and digital materials. Soon after they rolled out their new look, LAB reached a key milestone—their 100th First Nation signed their agreement.
To help LAB celebrate the progress of the communities they support, we designed a distinctive award system of pins and plaques. We also worked with a consultant to help them set clear guidelines to judge and award recipients.
Making guidelines easy to use
We helped LAB convert a 600-page policy manual into a simple web app. Now, their guidelines are much easier for their staff to search, bookmark, and get live updates.
Crafting a vibrant vessel
Their new website features Indigenous-inspired landscapes and illustrations. It also brings their materials into one hub, so they can easily offer online training, share complex info, and give staff access behind the scenes.
Mapping their progress
An interactive map helps them track the progress of the groups they work with. At a glance, they can see how many First Nations are in a province or sort by population or reserve size.
“For over the past three years, the First Nations Land Management Resource Centre has worked with Design de Plume on several branding projects as well as a website redesign. We are pleased with the quality of work delivered and the assistance and attention to detail provided by the entire team. We appreciate all their efforts to support these projects and the positive working relationship built over this time.”
–Suzanne Winch, Senior Communications Advisor, LAB RC