Client: Greater Sudbury Museums
Date: Summer 2015
What we did:
- Branding system for all the museums
- Branding manual for internal useage
- Stationery and handout materials
Greater Sudbury’s community is a wonderful patchwork that combines cultural aspects from the nearby settlements in this area. The Greater Sudbury Museum’s re-branding was based on this idea as well as their motto “cultural mosaic” to highlight each settlement’s history as it comes together to form the Greater City of Sudbury.
“Rayside-Balfour, Azilda, and Chelmsford, as well as between Anglophone and Francophone residents, with each party maintaining its own identity” was the foundation for the logo provided by Mrs. Carolyn Wahamaa’s unifying quilt.
There is also reference in the logo to a pathway that connects each mosaic piece as you move from museum to museum.
The main logo is made up of five major mosaic shapes. Each museum has their own unique logo apart form the main branding which includes their individual mosaics is of their own colour and a shape that best suits the local area’s history.