• Purple swirly background with Her Music Awards logo
Her Music Awards2020-07-31T15:25:20-04:00

Project Description

Project Details


Client: Her Music Awards – SOCAN Foundation
What we did:

  1. Branding
  2. Print Design
  3. Award Design

Project Description


Challenge

The Her Music Awards by SOCAN Foundation are designed to celebrate and support female-identified Canadian mid-career music creators who are on the verge of taking their creative careers to the next level.

The award recipients receive a trophy as well as a $5,000 award which is intended to subsidize residencies and writing sessions around the country.

SOCAN approached DDP seeking to create a brand and physical award that would highlight the musician’s achievements in a monumental, celebratory, and personal way.

Solution

Our team researched visuals in the industry and created a clever logo that is feminine and timeless without being too defined for the diverse performers. For the award, we worked with a local artisan to create custom pieces in specially cast resin that would be as unique and memorable as award recipients. The idea of using resin was to preserve a moment in time and to commemorate both of the winners on their achievements to date.

The logo design for Her Music Awards uses a simplistic and elegant continuous shape to symbolically highlight female music creators, showcasing and recognizing their work. The quarter note is used to symbolize a microphone, while the flag of the quarter note portrays the face of the many talented women in music.

Music is such a strong communicator. The microphone/quarter note in the logo points to the woman’s mouth to represent how music can amplify a woman’s voice. Whether that’s through instrumentation or vocals.

The resin design of the trophy made its way into all of the branding. The idea of resin freezing a moment in time commemorates the award process.

Outcome

The inaugural event was packed and the award is helping increase diversity in the music industry by providing support and awareness for mid-career female-identifying artists and their creative works.

Enabled by significant networking with people across the industry, 100% of recipients reported increased mentorship inquiries and confirmed a continued momentum as an artist.

The award recipients at the event acknowledged that they have never received a trophy for any music achievement before. The glow of satisfaction of getting more than a certificate was so apparent on both of the winners.

The award and recipients were acknowledged in international publications, media intelligence companies and Canadian public news outlets.

Branding

The logo design for Her Music Awards uses a simplistic and elegant continuous shape to symbolically highlight female music creators, showcasing and recognizing their work. The quarter note is used to symbolize a microphone, while the flag of the quarter note portrays the face of the many talented women in music.

Music is such a strong communicator. The microphone/quarter note points to the woman’s mouth to represent how music can amplify a woman’s voice. Whether that’s through instrumentation or vocals.

The style of the concept is kept simple and elegant, creating a powerful brand.

Her Music Awards Logo
Leela Gilday banner
Haviah Mighty Banner
3 Her Music Awards Banners
Designers with winners of the Her Music Awards
Trophy Award
Her Music Awards Report spreads