The Her Music Awards by SOCAN Foundation are designed to celebrate and support female-identified Canadian mid-career music creators who are on the verge of taking their creative careers to the next level.
The award recipients receive a trophy as well as a $5,000 award which is intended to subsidize residencies and writing sessions around the country.
SOCAN approached DDP seeking to create a brand and physical award that would highlight the musician’s achievements in a monumental, celebratory, and personal way.
Our team researched visuals in the industry and created a clever logo that is feminine and timeless without being too defined for the diverse performers. For the award, we worked with a local artisan to create custom pieces in specially cast resin that would be as unique and memorable as award recipients. The idea of using resin was to preserve a moment in time and to commemorate both of the winners on their achievements to date.
The logo design for Her Music Awards uses a simplistic and elegant continuous shape to symbolically highlight female music creators, showcasing and recognizing their work. The quarter note is used to symbolize a microphone, while the flag of the quarter note portrays the face of the many talented women in music.
Music is such a strong communicator. The microphone/quarter note in the logo points to the woman’s mouth to represent how music can amplify a woman’s voice. Whether that’s through instrumentation or vocals.
The resin design of the trophy made its way into all of the branding. The idea of resin freezing a moment in time commemorates the award process.
The inaugural event was packed and the award is helping increase diversity in the music industry by providing support and awareness for mid-career female-identifying artists and their creative works.
Enabled by significant networking with people across the industry, 100% of recipients reported increased mentorship inquiries and confirmed a continued momentum as an artist.
The award recipients at the event acknowledged that they have never received a trophy for any music achievement before. The glow of satisfaction of getting more than a certificate was so apparent on both of the winners.
The award and recipients were acknowledged in international publications, media intelligence companies and Canadian public news outlets.