• Banner image showcasing LAB and RC logo ontop of a background image
Lands Advisory Board & First Nations Land Management Resource Centre2020-07-23T12:08:43-04:00

Project Description

Project Details


Client: Lands Advisory Board & First Nations Land Management Resource Centre
Websites: www.landsadvisoryboard.ca   |  www.labrc.com   |  app.labrc.com
What we did:

  1. Branding
  2. Website Development
  3. App Development
  4. Photography

Project Description


Challenge
LAB was looking to refresh their branding as their work was expanding across Canada and they wanted to appeal to more communities than their West Coast centric brand was allowing. They also needed to update how they provided online training documentation, complex information, and staff access to the website. It had to serve as a full repository for constantly updated data and changing news.

Solution
Our team worked from the ground up with LAB, interviewing staff members, conducting national engagement sessions and spending significant time with their teams to gain a thorough understanding of their processes, content, and delivery systems. Ultimately our solutions were successfully executed as a new brand and website along with a resource library and app for their most important documentation.

DDP made recommendations and provided creative execution for content revisions, videography/photography, user experience, accessibility, and programming, all with careful consideration to the Indigenous communities they work with across Canada.

Outcome
The new brand highlights the coast-to-coast work of LAB and is a useable system that functions well on all print and digital materials. It lets both clients and staff know that materials have come from their communication and training teams, and provides a unified look that is easy to implement.

Website

Mockup of LAB's website with the large header image shown
Mockup showing all the details of LAB RC's Signatory First Nations MapResource Centres website as a part of LAB and Design de Plume's work on the project
Photo taken by LAB showing the natural elements of the area with graphic assets ontop developed by Design de Plume

NIGHT SKY

WATER KEEPER

MEDICINE YELLOW

MOCCASIN

GRANDFATHER SUN

SMOKE

CEDAR

Photo and graphic showing LAB branded illustrations and photography
LAB RC's Interested First Nation icon and design
LAB RC's Developmental First Nation icon and design
LAB RC's Operational First Nation icon and design

Branding

RC's internal Letterhead, Business Card, and Pen to show their branded pieces
Image of a printed LAB Award created as a template to allow the client the freedom to recreate the awards whenever necessary
Image of LAB's Resource Centre's logo mocked up on a flag blowing in the wind
Image of LAB enamel pin
Coffee cup with LAB logo mocked up