Project Description

Project Details


Client: Native Women’s Association of Canada
Project URLwww.nwac.ca
What we did:

  1. Branding
  2. Website Design and Development
  3. Print Design
  4. Event Design
  5. Illustration
  6. Photography

Project Description


Challenge

NWAC is a non-profit organization with a goal to enhance, promote, and foster the social, economic, cultural and political well-being of First Nations and Métis women within First Nation, Métis and Canadian societies.

DDP has worked with NWAC for several years, developing their brand and communications as their programs expand and respond to relevant and timely matters. The main challenge is maintaining unity between all of their offerings and establishing useful systems that make creating documents easy and beautiful. We often coordinate their brand, sub-brands, websites, print design, and social media imagery at the same time.

Solution

Our designs are for NWAC are created to be welcoming to First Nation’s people from coast-to-coast-to-coast and be instantly identifiable as Indigenous themselves. We do this through a number of design choices that speak to different community groups who understood the symbolism without alienating others.

We also use good design principles, informational hierarchy, and technology to create materials that are approachable, easy to use, and promote the NWAC brand in a consistent manner. Items like their website also use proper SEO techniques to make it identifiable for increased search engine support.

Our work for NWAC is a celebration of the beauty of Indigenous art and design.

Outcome

NWAC is a Nationally recognized organization with a brand system that has pushed their messaging even further. DDP has unified their visuals and created digital sites that have increased user interaction and engagement, provided easier access to materials, and helped them lobby decision-makers on national issues.

Website

NWAC home page with menu open
NWAC resources page
NWAC web page mobile
NWAC indian act policy web page desktop
NWAC accessibility policy web page desktop
NWAC blue wave icon
NWAC orange wave icon
NWAC light blue wave icon
NWAC green wave icon

Branding

The NWAC logo designed by DDP is a mark that acknowledges the women who have been with us to plant the seeds of success and those who will continue to nurture that growth into the future. The logo symbolizes the guidance of Grandmother Moon, the life-bearing gift of water, the teachings of fire, the acknowledgement of the spirits, recognition of future generations, and the cyclical cycle of nature.

Elements of the NWAC brand have made their way into the programs sub branding. That way there are elements of the main brand within all facets of NWAC’s presence.

NWAC Logo

Illustration

indigenous women with red hand print over her mouth
3 Indigenous women smiling
Indigenous sacred medicines icon
Doctor talking to patient illustration
medicine wheel, medicine bottle, stethoscope, sage, and clipboard in a rainbow circle
three icons representing different birth control methods including condoms, tracking your cycle, and injections
indigenous ceremonial drum behind bars with barbwire
woman standing in front of a wolf
detailed watercolour illustration of a talking stick
detailed watercolour illustration of three sage leaves
warrior woman riding a wild horse

Print Design

Cover and spread of the Missing and Murdered Indigenous Women and Girls report
NWAC Birth Chart
english and french posters for nwacs HIV/AIDS event
NWAC flyer
NWAC Business Cards