NWAC is a non-profit organization with a goal to enhance, promote, and foster the social, economic, cultural and political well-being of First Nations and Métis women within First Nation, Métis and Canadian societies.
DDP has worked with NWAC for several years, developing their brand and communications as their programs expand and respond to relevant and timely matters. The main challenge is maintaining unity between all of their offerings and establishing useful systems that make creating documents easy and beautiful. We often coordinate their brand, sub-brands, websites, print design, and social media imagery at the same time.
Our designs are for NWAC are created to be welcoming to First Nation’s people from coast-to-coast-to-coast and be instantly identifiable as Indigenous themselves. We do this through a number of design choices that speak to different community groups who understood the symbolism without alienating others.
We also use good design principles, informational hierarchy, and technology to create materials that are approachable, easy to use, and promote the NWAC brand in a consistent manner. Items like their website also use proper SEO techniques to make it identifiable for increased search engine support.
Our work for NWAC is a celebration of the beauty of Indigenous art and design.
NWAC is a Nationally recognized organization with a brand system that has pushed their messaging even further. DDP has unified their visuals and created digital sites that have increased user interaction and engagement, provided easier access to materials, and helped them lobby decision-makers on national issues.