About the logo
The whale symbolizes longevity, harmony and community. Several types of whales will migrate and travel with their family or pod their entire lives; thus embodying the company’s emphasis on the importance of working with, and involving communities.
The two-toned tail represents the relationship between environmental and social consulting, as well as the combination of traditional knowledge and western science. Between the fins can be seen as a path that guides clients towards reconciliation, as well as consulting companies on moving forward with best practices.