As a team of three female designers actively involved in sports, we were an ideal match. To kick things off, we led a strategic session to put together a game plan for the organization—and brainstorm a name fans could get behind. We soon honed in on the E-Alliance, which was inspired by their motto: Equity for All.
Next up, we tackled an ambitious project scope. This included designing diverse, bilingual branding, print materials, and a custom website to help them pitch their research in a way that was easy to both write and read.