What they needed
The OFNTSC are on a mission to help First Nations in Ontario build technical self-reliance and self-sufficiency. To that end, they advise more than 133 groups on many types of services, such as housing, electricity, water, and safety. Now, they wanted to rebuild their own brand to connect even more closely with their communities and share important information quickly.
How we helped
Together, we created a new brand guide and assets that could reach across all the ways they communicate, from their social feeds to their presentations to the decals on their vehicles. Their colourful new brand represents diverse Indigenous culture and aligns to their top message—safety.
To help them spread the word about fire safety, we created infographic cards and animated videos with tips for avoiding fires in homes. And we designed it all with languages beyond English in mind, including Nehinawewin in Cree and Anishinaabemowin in Anishinaabe.
Putting safety first
The videos and illustrations have helped share important safety messages with a wide audience of First Nations in Ontario. Because we tailored the assets to Indigenous culture and language, with added audio and video components, OFNTSC were able to reach more people. Our new brand guide and templates have helped them become more self-reliant themselves, with assets that are easy to create and keep consistent across the many areas they support.
Technical Services Video
“The Ontario First Nations Technical Services Corporation engaged Design de Plume to work with us on creating a brand identity, and marketing materials for our key audiences. The team at Design de Plume created a beautiful brand guide and graphic elements that we now use daily. Their team is professional, courteous, efficient, and easy to work with. Highly recommended!”
–Chelsey Johnson, Communications Manager, OFNTSC
Fire Safety Campaign
Social Media Guide