Johns Hopkins University


Web design

The Johns Hopkins Center for Indigenous Health supports public health interventions designed for and by Indigenous peoples.

In partnership with staff, supporters, and community partners, we guided the Center in the realignment of their brand identity with current best cultural practices, especially around the language of Indigeneity.

How we helped

We facilitated active listening sessions with the Center and their partners to understand their long term goals and what changes they needed to make in their brand to make the alignment truly authentic. Their input led us to refining a new name, the Center for Indigenous Health, that is more respectful, more inclusive, and reflects an expanded focus on Indigenous populations worldwide.

The Center for Indigenous Health's printed brand guide booklet cover.

We continued to work closely with their team to develop their branding. Our logo design is rooted in concepts important to the many Indigenous communities they work with, including the drum, weaving, and nature motifs. At its centre sits a woven cross, representing the blend between traditional medicine and western health sciences.

The Center for Indigenous Health website on a laptop screen showing the home page
The Center for Indigenous Health website on a tablet screen
The Center for Indigenous Health website on a phone screen

Making a difference

We took the logo concept to the Center’s over 300 team members for their feedback and received unanimous approval. Along with the new name and logo, we provided a full range of brand assets, including a brand standards guide to keep usage consistent across their many offices and programs. And their new accessible website features a knowledge sharing resource centre, so their health materials are always readily available to all of the people they serve.


Indigenous people reached




New Program sites

A woman carrying a bag which has the Center for Indigenous Health logo on it

I’m really excited that we’re changing our name to the Center for Indigenous Health because it better reflects the diverse Indigenous scholars and communities across the world that we are honored to work with.

Victoria O’Keefe, Center for Indigenous Health Associate Director