A group of researchers from three different universities (U of T, Université de Laval and Guelph University) approached us to create a brand for their organization. E-Alliance is geared towards gender diversity and inclusivity in sports. Design de Plume assisted with their strategic planning, brand name and image. We branded all of their print and digital materials and created a fully accessible AODA compliant website. Their logo represents sports equity with no start or finish, no person more important than another and no set boundaries. Each figure is symbolic of women and gender diverse, non-binary people and each is created from the different mosaic pieces that make up their own identities. It is bold, powerful, energetic and subtly feminine.