CLIENT

Johns Hopkins University

SERVICES

Naming
Branding
Illustration
Web design
Development
Video

The Johns Hopkins Center for Indigenous Health supports public health interventions designed for and by Indigenous peoples.

In partnership with staff, supporters, and community partners, we guided the Center in the realignment of their brand identity with current best cultural practices, especially around the language of Indigeneity.

How we helped

We facilitated active listening sessions with the Center and their partners to understand their long term goals and what changes they needed to make in their brand to make the alignment truly authentic. Their input led us to refining a new name, the Center for Indigenous Health, that is more respectful, more inclusive, and reflects an expanded focus on Indigenous populations worldwide.

We continued to work closely with their team to develop their branding. Our logo design is rooted in concepts important to the many Indigenous communities they work with, including the drum, weaving, and nature motifs. At its centre sits a woven cross, representing the blend between traditional medicine and western health sciences.

Style Guide booklets spread out showing the background information and logo for the Center for Indigenous Health

Making a difference

We took the logo concept to the Center’s over 300 team members for their feedback and received unanimous approval. Along with the new name and logo, we provided a full range of brand assets, including a brand standards guide to keep usage consistent across their many offices and programs. And their new accessible website features a knowledge sharing resource centre, so their health materials are always readily available to all of the people they serve.

240K

Indigenous people reached

4

countries

20

New Program sites

You man lounging on a couch with a laptop in his lap displaying the home page of the website for the Center of Indigenous Health

I’m really excited that we’re changing our name to the Center for Indigenous Health because it better reflects the diverse Indigenous scholars and communities across the world that we are honored to work with.

Victoria O’Keefe, Center for Indigenous Health Associate Director

Indigenous woman wearing a colourful long skirt and holding a tote bag with the Center for Indigenous Health logo on it.

Family Spirit Thrive illustrations

The Family Spirit Program was developed by the Johns Hopkins Center for Indigenous Health in partnership with tribal communities as an Indigenous solution to supporting caregivers during pregnancy and early childhood (up to age 3). Family Spirit Thrive is a supplement to the curriculum that expands the lessons to the preschool age (3-5) group.

The 20-module supplement includes lessons on connecting with your child or fun ways to get more movement in the day. We created a set of fully-vectorized illustrations that are intended to represent real-life scenarios for Indigenous families with children. The illustrations are done in a painterly style that matches our previous work on the Family Spirit curriculum.

Toddler and his mother using a tablet with an illustration featuring a house and a garden.
Nature themed Illustration of two Indigenous women and a child canoeing in a marsh.
Illustration of an outdoor gathering with Indigenous adults and children playing in the grass.
A mother and son dance excitedly in a lived-in living room while the father looks in with happiness.
Illustration of an Indigenous family barbecuing outdoors. A child is serving food to an elderly woman with tongs.
Illustration of adult hands passing the earth with turtle island to child's hands.
Illustration of a mother and father talking a crying child through a difficult situation

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