Finding a path forward

for the 2021 Missing and Murdered Indigenous Women, Girls, and 2SLGBTQQIA+ People National Action Plan

What we did

  • Print design
  • Website design
  • Development
  • Branding
  • Illustration
  • Accessibility
  • Digital media
  • Print design
  • Website design
  • Development
  • Branding
  • Illustration
  • Accessibility
  • Digital media
VISIT THEIR WEBSITE

What they needed

Far too often, the deaths or disappearances of Indigenous women, girls, two-spirit, and gender-diverse people go unnoticed and uncounted. In 2016, the National Inquiry started a task force to change that. Over several years, they’ve communicated their critical findings in various reports and websites. And we’ve supported them at every key step.

An internal spread of the 2021 MMIWG and 2SLGBTQQIA+ People National Action Plan. The spread features a priorities and Next Steps Section as well as a closing Statement.
The cover for the 2021 Missing and Murdered Indigenous Women, Girls, and 2SLGBTQQIA+ People National Action Plan for Ending Violence Against Indigenous Women, Girls, and 2SLGBTQQIA+ People.
An internal spread of the 2021 MMIWG and 2SLGBTQQIA+ People National Action Plan. The spread features a section about the Northwest Territories.

How we helped

First, we helped them present their findings and recommendations in their landmark 2019 report (read the story). Then in 2021, they came to us again to design the National Action Plan. It was the two-year anniversary of their original report, and they wanted to update their materials to reflect the latest learnings.

Taking feedback from many groups, our team delivered the highly impactful materials in time for the anniversary. The result was an array of custom patterns that incorporated jingle dress cones, Inuit tattoos, and Métis symbols into abstract circular patterns. A warm sunrise colour scheme paired with a red accent to represent missing and murdered people was used to inspire hope.

An internal spread of the 2021 MMIWG and 2SLGBTQQIA+ People National Action Plan. The spread features a "The Way Forward" section and Immediate Next Steps.
A macbook mockup of the 2021 National Action Plan website. The site features the main page that gives a blurb about the National Action Plan and a Dedication section.
An iPhone mockup of the NAP website menu. The menu features sections of the site such as the Note to Reader, National Action Plan Components, and National Family and Survivors Circle, among others.
An iPhone mockup of the NAP website. The site features the health supports section which includes a phone number to call if you need immediate emotional support.

Debuting the data

The final series of three reports debuted nationally and internationally in June 2021 on the National Action Plan site, where they drew significant media attention. All reports are fully AODA and e-reader accessible, so they’re available to a broad audience. As a whole, the report designs honour the victims without being specific to any nation.

An iPad mockup of the National Action Plan website featuring a circle graph breakdown of the National Action Plan.

“…your collaboration, patience and professionalism has been really appreciated.

You did a fantastic job. You were always responsive, which is rare.”

-Nathalie Bernier, Indigenous Services Canada

Reclaiming power and place

We also designed a related report by the urban chapter of the National Action Plan, which focused on Indigenous people who live in urban areas. Inspired by baskets and weaving across Turtle Island, the layout features quills, braids of grass, woven patterns, and vessels.

“The concept of a vessel or container to carry or store possessions, food or water is common across cultures. Such vessels can also represent how we gather and protect teachings and knowledge… The responsibilities of matriarchs are contained in the basket.”

—Urban Path to Reclaiming Power and Place, Regardless of Residency

An internal spread of the MMIWG and 2SLGBTQQIA+ Urban Chapter for the National Action Plan. The spread features a Dedication and Executive Summary section.
The cover for the MMIWG and 2SLGBTQQIA+ Urban Chapter National Action Plan booklet. The cover is white and features several intersecting lines in red, gold, grey, and baby blue.
An internal spread of the MMIWG and 2SLGBTQQIA+ Urban Chapter for the National Action Plan. The spread features section 4. Baskets of Rights.
An internal spread of the MMIWG and 2SLGBTQQIA+ Urban Chapter for the National Action Plan. The spread features section 5 - Putting it all together - urban approach to end violence.

Deciphering the data

Data about deaths and disappearances can help only when people can understand and act on it. So the Data Sub-Working Group put together a vibrant report that highlights how we can better collect and communicate data across Canada. To draw attention to key information, we used shapes and illustrations reminiscent of Indigenous beadwork, with overlapping circles that symbolize moving together toward positive change.

An internal spread for the 2021 National Action Plan's Data Strategy. The spread features Biographies and the DSWG process.
The cover for the "Creating New Pathways for Data: The 2021 National Action Plan Data Strategy" booklet. The cover features several circles intersecting each other with a beadwork-like pattern consisting of circles and ovals.
An internal spread for the 2021 National Action Plan's Data Strategy. The interior spread is purple and details First Nations Principals of Ownership, Control, Access, and Possession. The pages are adorned with geometric patterns that look similar to beadwork appliques.
An internal spread for the 2021 National Action Plan's Data Strategy. The cover features several colourful circles in rainbow colours overlapping each other. The purple circle has geometric detailing in flower shaped patterns consisting of different sized dots and ovals.

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