CLIENT

Kambo Energy Group

SERVICES

Branding
Design systems
Social media assets
Digital assets

Kambo Energy Group is an equity-based social enterprise that designs and delivers sustainable energy solutions.

These solutions aim to reduce energy poverty and improve housing to underrepresented communities, including Indigenous Nations, lower-income households, immigrants and newcomers. We created a new brand identity that reflects the importance of Kambo’s work.

A flatlay of the Kambo Energy Group Brand Guide booklet over a dark blue background.
The interior of the Kambo Energy Group brand guide is shown, with colours indicating the different aspects of this brand's identity.
The interior of the Kambo Energy Group brand guide is shown, opened on the Brand Story and Brand Architecture pages.

How we helped

The new logo features a central circular shape to represent the communities at the heart of everything Kambo does. Three branches extend out from the core to represent Kambo’s three in-house programs: Empower Me (education to provide equitable access to energy and retrofit programs), Community Power (facilitating home building, renovation, and improvement projects within Indigenous communities), and the Home Upgrades Program (fully-subsidized energy retrofits to improve affordability for households living in energy poverty).

Each logo in the sub-brand is uniquely designed to represent its program while tying back to the main brand identity. Our team always wants to ensure for our clients that brand unity is central and easy to maintain if programs change or expand.

A man holding a smartphone, showing an Instagram post from Kambo with the caption "Join our next Empower Me Workshop!"
A man stands in front of a brick wall. We just see his chest and arm. Under his arm is a yellow construction hat. His shirt reads 'Home Upgrades Program' with the Kambo logo on it.
A man in a green shirt with the Kambo 'Community Power' logo on it drills into an attic wall where energy improvement work is ongoing.

Next Project

A banner image for the Government of Ontario. The background of the image features geometric feathers in a diagonal pattern on a yellow background. There is a deep purple overlay on the entire background, and in the centre of the image, the Government of Ontario logo is displayed in white. The logo reads "Ontario" and features the 3 petalled flower symbol in black, within a white, rounded square.

Campaign

Government of Ontario