CLIENT

Maamwesying Ontario Health Team

SERVICES

Branding
Web design

Development

Communication Material

The Maamwesying Ontario Health Team (MOHT) is the only Indigenous-specific health team in Ontario.

Maamwesying means “the act of working as one” in Ojibway, reflecting the organization’s commitment to unity and collaboration.

We worked with the MOHT team to create a brand identity that is immediately recognizable and reflects their mandate to provide culturally sensitive, compassionate, respectful, and qualified healthcare to Northern Ontario communities.

The Maamwesying website open on a desktop computer in an office, displaying the Maamwesying logo along with descriptions of various parts. The element currently highlighted is the multiple 'nurturing hands' surrounding the shape.
Coloured Maamwesying logo featuring a circle of multi-coloured hands circling a flame.
Four multi-coloured hands connecting with braids to create a circle.
Six individual orange and yellow flames reaching outward.
A dark blue hand drum with a hand drum stick next to it.
Four hands making a circle, each make a c shape and featuring a colour from the medicine wheel.

How we helped

MOHT’s work has always been deeply connected to the community, and this branding initiative was a chance to celebrate that legacy. We created a new logo that serves as a visual representation of their tagline, “Indigenous Health in Indigenous Hands.” It features four hands braided together to represent the collaborative efforts between the MOHT and local communities. At the heart of the logo is a flame-like flower with seven petals to represent the Seven Grandfather Teachings, sacred fire, and the gathering of communities.

Laptop on a desk with a blurred background displaying a Maamwesying website. On the website, there is an interactive turtle graphic along with words and descriptions pointing to various meaning. The element currently highlighted is the Sacred Fire in the centre of the turtle's shell.
A young adult holding a cell phone comfortably at home. The cell phone shows the Maamwesying website open to a section describing the Vision, which reads "Maamwesying means "the act of working as one" in Ojibway. The vision of our agency is Maamwesying kina gweyahn N'minobimaadizing which means "Working as One for the Wellbeing of All"."

Making a difference

The new brand serves as a bridge between MOHT’s history and its future. The strong and clear identity helps establish trust and recognition across all audiences. The branding honours the organization’s Indigenous roots and community-focused mission while communicating MOHT’s forward-thinking vision and values.

A post card sized flyer that reads "Self-Identification for First Nations, Metis, and Inuit"
Poster of information about Indigenous Self-Identification by Maamwesying OHT. The poster is on a glass wall in a public office space.
Young dark-haired woman in a professional environment holding up a flying that says "Overview of the Maamwesying OHT"

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