OFNTSC

The OFNTSC are on a mission to help First Nations in Ontario build technical self-reliance and self-sufficiency.

To that end, they advise more than 133 groups on many types of services, such as housing, electricity, water, and safety. Now, they wanted to rebuild their own brand to connect even more closely with their communities and share important information quickly.

Together, we created a new brand guide and assets that could reach across all the ways they communicate, from their social feeds to their presentations to the decals on their vehicles. Their colourful new brand represents diverse Indigenous cultures and aligns to their top message—safety.

To help them spread the word about fire safety, we created infographic cards and animated videos with tips for avoiding fires in homes. And we produced these not only in English but in several Indigenous languages too, including Anishinaabemowin, Nêhinawêwin, and Kanien’kéha.

Our campaign work has helped share important safety messages with a wide audience of First Nations in Ontario, and ensures equitable access for Indigenous language speakers who might otherwise have been left out. Meanwhile, the updated branding and templates have strengthened OFNTSC’s self-reliance, helping them easily create branded assets and keep them consistent across their channels.