CLIENT

2021 Missing and Murdered Indigenous Women, Girls, and 2SLGBTQQIA+ People National Action Plan

SERVICES

Branding
Illustration
Print collateral
Accessibility

Web design
Development
Digital Assets

Far too often, the deaths or disappearances of Indigenous women, girls, two-spirit, and gender-diverse people go unnoticed and uncounted.

In 2016, the National Inquiry started a task force to change that. Over several years, they’ve communicated their critical findings in various reports and websites. And we’ve supported them at every key step.

The cover for the 2021 Missing and Murdered Indigenous Women, Girls, and 2SLGBTQQIA+ People National Action Plan for Ending Violence Against Indigenous Women, Girls, and 2SLGBTQQIA+ People appearing laying flat on a warm orange background.
The logo for the National Action Plan is shown.
A lower portion of the page in the 2021 Missing and Murdered Indigenous Women, Girls, and 2SLGBTQQIA+ People National Action Plan is shown.

How we helped

First, we helped them present their findings and recommendations in their landmark 2019 report. Then in 2021, they came to us again to design the National Action Plan. It was the two-year anniversary of their original report, and they wanted to update their materials to reflect the latest learnings.

An internal spread of the 2021 MMIWG and 2SLGBTQQIA+ People National Action Plan. The spread features a priorities and Next Steps Section as well as a closing Statement.
An icon for the National Action Plan
An icon for the National Action Plan
An icon for the National Action Plan
An icon for the National Action Plan

Taking feedback from many groups, our team delivered the highly impactful materials in time for the anniversary. The result was an array of custom patterns that incorporated jingle dress cones, Inuit tattoos, and Métis symbols into abstract circular patterns. A warm sunrise colour scheme paired with a red accent to represent missing and murdered people was used to inspire hope.

A macbook mockup of the 2021 National Action Plan website. The site features the main page that gives a blurb about the National Action Plan and a Dedication section.
The National Action Plan website on a phone screen
The National Action Plan website on a tablet screen

The final series of three reports debuted nationally and internationally in June 2021 on the National Action Plan site, where they drew significant media attention. All reports are fully AODA and e-reader accessible, so they’re available to a broad audience. As a whole, the report designs honour the victims without being specific to any nation.

Sharing progress

Implementing the National Action Plan is an ongoing process. In 2022 we designed the first annual NAP Progress Report, a summary of improvements and gaps over the previous year and next steps on the path towards transformational change. We also gave the website a strategic refresh to showcase the new report, with a dedicated space for additional progress reports to come.

The cover for the 2022 Progress report on the MMIWG and 2SLGBTQQIA+ People National Action Plan
An open book showing a case study section of the document.

Reclaiming power and place

We also designed a related report by the urban chapter of the National Action Plan, which focused on Indigenous people who live in urban areas. Inspired by baskets and weaving across Turtle Island, the layout features quills, braids of grass, woven patterns, and vessels.

The cover for the MMIWG and 2SLGBTQQIA+ Urban Chapter National Action Plan booklet. The cover is white and features several intersecting lines in red, gold, grey, and baby blue.
An internal spread of the MMIWG and 2SLGBTQQIA+ Urban Chapter for the National Action Plan. The spread features section 5 - Putting it all together - urban approach to end violence.
An internal spread of the MMIWG and 2SLGBTQQIA+ Urban Chapter for the National Action Plan.

Deciphering the data

Data about deaths and disappearances can help only when people can understand and act on it. So the Data Sub-Working Group put together a vibrant report that highlights how we can better collect and communicate data across Canada. To draw attention to key information, we used shapes and illustrations reminiscent of Indigenous beadwork, with overlapping circles that symbolize moving together toward positive change.

The cover for the Creating New Pathways for Data: The 2021 National Action Plan Data Strategy booklet. The cover features several circles intersecting each other with a beadwork-like pattern consisting of circles and ovals.
An internal spread for the 2021 National Action Plan's Data Strategy. The spread features Biographies and the DSWG process.
An internal spread for the 2021 National Action Plan's Data Strategy.

[Y]our collaboration, patience and professionalism has been really appreciated.
You did a fantastic job.

Nathalie Bernier, Indigenous Services Canada