CLIENT
Office of the Commissioner of Indigenous Languages (OCIL)
SERVICES
Branding
Website
The OCIL promotes the revitalization, reclamation, strengthening, and maintenance of all Indigenous languages in Canada.
Recognizing the importance of their mission, the OCIL collaborated with our Indigenous-led team to develop a brand and website that effectively conveys their key messaging. The goal was to create an impactful digital presence that resonates with their vision and amplifies their efforts to safeguard Indigenous languages across Canada.
How we helped
The final branding for OCIL is a vibrant celebration of Indigenous language diversity. Interconnected concave hexagonal shapes represent the unity of the three Indigenous groups: First Nations, Inuit, and Métis. The colourful motifs around the edges are inspired by ribbons, woven strands, and stitched fabrics found in Indigenous crafts and clothing. The expanding energetic lines convey a sense of movement, symbolizing how languages are dynamic and a living gift shared and celebrated in every direction across Turtle Island and Inuit Nunangat.
In addition to the logo, we developed an extensive brand package encompassing dynamic patterns, graphic assets, and both print and digital materials, empowering the OCIL’s communication team to effectively convey their message. Furthermore, we designed an accessible website that showcases diverse curated images of Indigenous individuals from coast to coast to coast. Currently, the website features legislation, policies, and other key documents.
Making a difference
The OCIL takes immense pride in their new visual identity, and the brand story has been shared publicly to highlight their commitment.
It is our aspiration that our work plays a role in addressing the historic harms of colonization by fostering reconciliation and building a resilient and empowered Indigenous future.
My view is that no language ought to be left behind and nor should it stand in the shadow of others. It’s an important component of who we are as a people and our rights as nations across the country
Ronald E. Ignace, Commissioner