CLIENT

University Health Network (UHN)

SERVICES

Branding

The Indigenous Health Program was new at the University Health Network (UHN), established in 2020.

The scope of research and complexity of cases at UHN has made them a national and international source for discovery, education and patient care.

UHN wanted to create a brand that resonated with Indigenous people while being committed to the Truth and Reconciliation call to action. The overall mission is to provide access to high quality health care.

The Indigenous Health Program is a Community-led program, accountable to the community with community relationships being a priority. UHN wanted patients to be able to self-identify when they enter the institution so they can be connected with the right services and to feel supported.

A woman smiling, wearing a purple hoodie with a large logo of the Indigenous Health Program logo, is sitting on a wheel chair.
A woman wearing a yellow sweater is featuring a tote bag with a large logo of the Indigenous Health Program
A glass signage with the logo of the Indigenous Health Program on a light gray wall.

How we helped

Inspired by Indigenous woodland art, the brand uses organic shapes and vivid colours to portray culturally relevant client centered care.

A bird cradling the logo represents the program’s holistic approach to supporting patients.

In the heart of the logo a drum beats as sound waves ripple outwards like water. The ripples represent communication, being heard, and having a voice.

An inside spread of the branding booklet for Indigenous Health Program, opened to the page detailing the colours and usage of the brand.
An inside spread of the brand guide booklet for Indigenous Health Program opened to its first page

Next Project

A woman with blonde hair, wearing a red top, is looking at an info stand in the museum. Photo credit to Susan Neylan | Feb 2024

Region of Waterloo Museums