We are thrilled to announce Design de Plume’s rebrand and new website.
We’re ushering in a new era for Design de Plume. We see ourselves as amplifiers of marginalized voices, and everyone at DDP has worked hard to reflect this core value in our new branding and website. This refresh builds on our growth over the past several years while reflecting our values, expertise, and ongoing commitment to providing top-of-class services for our clients.
Our mission is to create culturally relevant messaging, marketing, and design around our core lenses: Indigeneity, Inclusion, Diversity, Equity, Accessibility, and Sustainability.
The DDP team has undertaken a transformative journey to redefine our brand identity, aligning it more closely with who we are and what we stand for. Rooted in a deep appreciation for Indigenous heritage, our new brand draws inspiration from beadwork and quillwork. Through the integration of subtle, Indigenous handcrafted-inspired shapes, we strike a balance that places a firm emphasis on showcasing our portfolio and client projects, while also honouring our cultural influences.
Our chosen colour palette reflects this commitment, employing bold and vibrant hues to create a visually impactful aesthetic. By weaving elements of Indigenous culture into our brand identity, we not only celebrate our own heritage but also pay homage to the diverse cultures and traditions of our clients.
This evolution not only represents who we are but also signifies our dedication to fostering meaningful connections through design. We embody tailored innovation while maintaining authenticity and transparency in every interaction. It was very important to us to create a space for our client work to shine. The brand is simplified while still retaining boldness, and maintaining important elements like our signature pink colour, balanced with a heavier use of the ink and our feather motif.
A labour of love
“Beginning on this journey of the DDP brand refresh has been deeply meaningful to me. I was able to reflect on the last 7 years that I’ve been with DDP. In those years I’ve witnessed our incredible growth, the relationships we’ve built and the success stories we’ve had the privilege to be a part of.
Over the past few months, shaping this new brand identity with the team has been a passionate pursuit. It’s not just about aesthetics; it’s about infusing our story, our progress, and our shared excitement into every element.
This refresh isn’t just a facelift; it’s a testament to our dedication to excellence, innovation, and embracing diversity. It’s about honouring where we’ve come from while eagerly embracing what lies ahead. Being part of this journey has been a privilege, and I can’t wait to see how our refreshed identity resonates with everyone it touches.” – Jennica Robinson, Design Lead at Design de Plume
Our new brand and website redesign represents a significant step forward for Design de Plume. It embodies our values, expertise, and commitment to serving marginalized voices while also reflecting our growth and maturity as a company.
Jennifer Taback, Co-CEO at Design de Plume
